Blue Bottle Coffee Co.

A slightly disaffected freelance musician and coffee lunatic, weary of the grande eggnog latte, and the double skim pumpkin-pie macchiato, decides to open a roaster for people who are clamoring for the actual taste of freshly roasted coffee. Using a miniscule six-pound batch roaster, he makes an historic vow: "I will only sell coffee less than 48 hours out of the roaster to my customers, so they may enjoy coffee at its peak of flavor. I will only use the finest organic, and pesticide-free, shade-grown beans. If they can't come to me, I will drive to their house to give them the freshest coffee they have ever tasted." In honor of Kolshitsky's heroics, he names his business The Blue Bottle Coffee Company, and begins another chapter in the history of superlative coffee.

ITEMS AVALIABLE TO PURCHASE ONLINE:

• Coffee Beans
• Gifts
• Coffee Subscriptions